Portfolio

Recent Work

Brand Strategy | Social Media Strategy

Minute Maid

As Social Media Manager for Minute Maid, I led all community engagement via social media and surfaced insights to the larger team to influence social strategy and content creation.

In this role:

  • Executed Minute Maid’s first Facebook Live event with Olympic gold medalist Missy Franklin, garnering over 26.6 million impressions and over 76,000 video views
  • Identified candidates, executed and fulfilled Surprise & Delight initiatives such as 2017 DASANI Sparkling campaign and 2016 Minute Maid Holiday Campaign.
  • Formulated campaign specific social response guidelines to maintain a consistent brand presence across social channels.

Brand Strategy | Social Media Strategy | Logo Design

OM + Essence

Jasmine Bacon decided to try yoga and while she loved it, some of her experiences were less than desirable. She was looking for an inclusive community and it wasn’t until she visit black owned yoga studio. That visit sparked her idea to create a space to amplify black yoga studios across the country.  And Om + Essence was born!

Client Wins:

  • Gained clarity on her mission, vision, target audience and offerings.
  • Identified her brand story, allowing the brand to be featured in major publications like Blavity, Glamour and Voyage ATL.
What Jasmine Says:

Ashleé’s brand strategy consultation allowed me to go from a broad idea to a specific niche focus. While talking with her, I felt reassured that my product could be created successfully with the implementation of her suggestions.

The thoughtful questions that she asked allowed me to dive deeper and really figure out what I want to focus on, allowing my vision to be presented in a manner that went beyond my expectations.  The processes that she has in place enabled us to have open and concise communication.  It was an absolute joy to work with Ashleé!

Brand Strategy | Logo Design | Social Media Strategy

GHSMTA

The Georgia High School Musical Theatre Awards is a state wide competition that honors musical theatre achievement in the state of Georgia. It is comparable to the Tony’s. The Emmy Award winning show aired on WSB-TV (2013 & 2014) and Me TV (2015) statewide and I was tasked with leading social media strategy for three years.

Under my leadership:

  • I managed a team of 6 to produce real time social media content increasing followers and engagement conversation via Twitter and Instagram.

  • In 2013 and 2015, the show hashtag was the highest trending topic in Atlanta.

  • For the 2013 show, the content garnered over 2,500 engagements and 1 million social media impressions in one night.

Brand Strategy | Logo Design | Single Page Website Design

Get Chiro Now

Kevin was a classmate of a past client and was looking to launch a professional presence online to attract potential clients for his new mobile chiropractic business. I coached him on the difference between single page vs multi page website. We agreed upon moving forward with logo design and single page website design.

Brand Strategy | Social Media Strategy

AGCO

As the Digital Marketing Manger of AGCO, I was introduced to a completely new industry of agriculture. I was tasked with partnering with key global stakeholders to create and manage a global social media program.

During my tenure at AGCO:

  • Conducted trainings for the regional brand social media managers to share best practices as the resident subject matter expert.
  • Ideated and executed key campaign initiatives including the award-winning Annual Report and inaugural #ShesAGCO campaigns, resulting in 20 million social impressions and over 1 million social interactions.

    Brand Strategy | Social Media Strategy | Digital Marketing Strategy

    Cherbundi

    As the Digital and Social Media Manager, I was tasked with leading Cheribundi’s social media strategy, email strategy and website strategy.

    During my stint at Cheribundi:

    • Increased email subscribers by 1,700 and generated over $30,000 in sales by creating relevant and engaging e-mail campaigns.
    • Led the brand’s first social media influencer campaign to launch its newest products, amassing over 32,000 impressions and earned 14.31% engagement rate